Find the Articles You Need from Our Extensive Archives

To better assist you in finding the information that you need, the PQI Press Release Archives has been organized into three sections; Paint Design and Color Trends, Interior Painting Best Practices, and Exterior Painting Best Practices. Click on the desired press release link to view the entire release.

One Home Remodeling Project You Can Afford To Do Now

May 2010

Philadelphia - If you’re like most of us, the “Great Recession” has probably had a major impact on both your spending habits and your lifestyle. You might be doing more of your shopping at discount stores, vacationing nearby (if you’re vacationing at all), and postponing plans to improve your home.

When it comes to home remodeling, however, you may not want to throw in the towel entirely. According to Debbie Zimmer at the Paint Quality Institute, there’s one project that’s still affordable for nearly everyone: interior painting. What’s more, it is one of the very few home improvements that can be done successfully even by those with little or no experience.

Zimmer shares, “When you consider the low cost coupled with the simplicity of repainting, and the dramatic difference that a fresh coat of paint can make in the appearance -- and enjoyment -- of any room, rather than postpone remodeling, you just may want to put this project at the top of your to-do list!”

Dollars and Sense

The economics of interior painting are hard to beat, especially when compared to other remodeling options. Let’s say your kitchen or bath is in need of an overhaul. You can spend $20,000, $30,000, or even more to entirely redo the space, or you can give the room a totally new look and feel for a small fraction of that amount by simply repainting.

Here’s the lowdown on cost: A gallon of the highest quality interior latex paint will cover approximately 400 square feet of wall space (about enough to repaint a typical 12’ by 15’ room that has a window or two). Add in the cost of some high quality rollers and brushes, and the entire makeover could be completed for less than $100, well within the most modest budget.

If you wanted to splurge, you could do an even more exciting makeover and still keep the cost in the $100-range. For example, you could purchase a second color of paint to apply to just one of your walls for added punch or drama. Or, you could choose to paint your windows and trim in a contrasting or complementary color to give your room a completely new appearance.

After giving it some thought, you might find that a fresh coat of paint is all that’s needed to get the new look you were seeking when you first considered redoing the room.

Sweat Equity

Of course, this type of rock bottom remodeling does assume that you’ll spend a little sweat equity on the project. The good news is that successful interior painting is a skill quickly learned and long remembered.

If you choose to move forward with repainting, take time to properly prepare the walls and other surfaces before picking up a brush or roller. This will help ensure that the new paint adheres well and that the finished job will be smooth, uniform, and long-lasting.

Thoroughly clean the surfaces by scrubbing them with a sponge and mild household detergent solution to remove accumulated dust, dirt and grime. Stubborn stains, like oil or grease, can be cleaned with a solution of equal parts ammonia and water; a bleach solution (one part bleach, three parts water) is effective in removing mildew. (Note: Do not mix ammonia and bleach together, as they may produce noxious fumes.) After rinsing off the cleaning solutions, allow the surfaces to dry completely.

If your walls are like most, they may need some minor repairs before painting. You can quickly remedy cracks or seams in wallboard or plaster with caulk, drywall compound, or spackling paste. If you use caulk, choose a top quality water-based all-acrylic or siliconized acrylic variety that can be painted; paint will not adhere to silicone caulk.

Assuming that you are also painting the windows or trim, inspect the surfaces for cracked, chipped or peeling paint. Should you find any, use a scraper to remove as much loose or peeling paint as possible, then sand the edges to a smooth finish. If any bare wood is exposed, spot-prime with an acrylic latex interior primer. Large holes in plaster or wallboard can also be easily repaired. For detailed instructions, visit one of the leading websites on paints and painting such as www.paintquality.com.

Prime Investment

If you purchase a top quality 100% acrylic latex interior paint, you probably won’t need to spend time applying a primer to your walls. That’s because many of these paints act as both primer and paint.

However, in some circumstances, it may still be advisable to invest in a specialty primer as a first coat.

Specially formulated stain-blocking primers are made to protect the new coat of paint from “bleed through” of staining matter such as embedded dirt, grease, ink or crayon marks, rust, or smoke residue. If your walls are messy or marred even after cleaning them, you might want to consider applying this type of primer as a fail-safe before you paint.

Another specialty primer that is useful in special circumstances is a “vapor barrier” primer. These undercoats are often applied in kitchens, bathrooms, laundry rooms, and other areas that tend to be damp and humid. Their purpose is to minimize the passage of moisture through the walls to help prevent the failure of your exterior paint. Vapor barrier primers also help maintain a comfortable level of indoor humidity in colder months.

Remember that all latex coatings – primers or paints -- are much lower in odor than oil-based finishes, making them far more pleasant to work with and to live with indoors. Plus, they are much kinder to the environment.

Blue-chip Paint

While interior painting allows you to scrimp on your remodeling budget, one place you don’t want to scrimp is on the quality of paint you use, according to the Paint Quality Institute. True, the best quality paints will cost a few dollars more per gallon, but they’ll typically provide many more years of superior performance.

Compared to ordinary paints, top quality 100% acrylic latex interior paints are much easier to work with. They go on easier, resist spattering, and tend not to show brush marks.

These paints also have better “hiding” characteristics, which is especially important when painting over a darker color. That capability, and the single-coat paint-and-primer performance you’ll get with these paints will save you the time, work, and money that would otherwise be needed to apply a second coat.

Top quality 100% acrylic latex interior paints also are tougher and more durable than ordinary paints, which you’ll appreciate in high traffic locations or in any location where there are little ones around. These paints resist fading, yellowing, and staining, and even if they do get spotted or stained, discoloration can often be washed off without damaging the finish.

(Paint) Investment Advisors

If you’re ready to take the affordable remodeling plunge by doing your own interior painting, you’re not alone. More and more people are doing it. And if you’ve never picked up a paintbrush or roller before, take heart: Help is close at hand.

For expert advice, start by visiting www.paintquality.com, the official website of the Paint Quality Institute. Spending a short time on the website will help to educate and inspire you to undertake the one remodeling project almost everyone can afford: beautifying your home with interior painting.

Editor’s note: Click here for hi-res downloadable images that accompany the release.

Break out the Brushes!
Great Exteriors Start With Great Painting Tips

April 2010

Philadelphia - After a long cold winter, many homeowners are beginning to think about their home’s exterior appearance. Decks, doors, and siding may benefit from a fresh coat of paint to update their appearance and protect the surface. And, no matter what material is on the exterior of your home, a dash of color provides added punch and protection!

According to Debbie Zimmer, paint and color expert with the Paint Quality Institute(SM), it doesn’t matter if your home is a traditional colonial, a classic cottage or contemporary ranch style, a brightly painted front door will welcome both family and friends. Zimmer suggests, “This year, why not go from drab to dramatic, simply by sprucing up your entranceway. Try paint colors in cherry red, bright yellow or spectacular black to highlight and define the front door.” In addition, while painting, don’t forget the window shutters. Shutters can be painted the same hue as your door or can be an exciting complementary color. “Set against a neutral palette home, a splash of color on your doors and shutters will certainly make a statement,” offers Zimmer.

Another exterior area that can benefit from a dose of color is your outdoor entertainment spot, whether porch, patio or deck. Incorporate a multi-hued palette instead of the more commonly used monochromatic scheme. This bold use of color can enhance and improve your home’s overall curb appeal.

And don’t forget those railings, light posts and mailbox. A fresh coat of paint on these exterior surfaces will not only improve your home’s overall appearance but offer protection as well.

No matter where you might paint this spring, remember to follow these simple but important steps:

1. Prepare and clean the surface prior to painting
2. Purchase a top quality 100% acrylic latex exterior paint
3. Use quality paint brushes and rollers
4. Paint in the appropriate weather conditions

Finally, download the new “Paint Remedy” app, a free and easy-to-use handy tool which provides homeowners with handy tips that allows both do-it-yourselfers and professional painters to indentify and correct old paint problems before picking up a brush or roller.

For detailed information on exterior paints and painting, visit www.paintquality.com, where a great paint job begins.

Editor’s note: Click here for hi-res downloadable images that accompany the release.

“Tap” Into Expert Painting Advice With
The Paint Quality Institute’s^SM new iPhone ^® App

February 2010

Philadelphia - Not sure what types of paint problems you might be facing this spring? The new “Paint Remedy” iPhone application is a free and easy-to-use handy tool that allows both do-it-yourselfers and professional painters to indentify and correct old paint problems before picking up a brush or roller. Debbie Zimmer, PQI’s paint and color expert states, “By simply gliding across the images or scrolling through the paint problem list, homeowners can instantly learn what steps to take to ensure a long-lasting quality paint job, both inside and out.”

Paint Remedy Allows You To:

1. See actual images of paint or surface problems
   
   
2. Identify both interior and exterior paint problems, with a simple image view.
   
   
3. Learn how to solve and prevent paint or surface problems from reoccurring
   
   
   

With a simple download, this app is sure to become your favorite at-home paint expert! For quick and simple access, visit www.paintquality.com and click on “Paint Remedy” app.

Editor’s note: Click here for hi-res downloadable images that accompany the release.

It's A Brand New Year! Make it Look Like One,
With Fresh Ideas from the Paint Quality Institute^SM

January 2010

Philadelphia - Black or taupe, wine or white?  “Transforming your home from ‘last year’ to ‘New Year’ with a new paint color is one of the most inexpensive and easiest ways to achieve quick design impact,” said Debbie Zimmer, paint and color expert with the Paint Quality Institute.  “A gallon of paint and the right painting tools are all that stand between a space that’s ‘drab and dreary’ and one that’s ‘bright and cheery.’ Or, if subtle is more your style, some of the newest neutral tones can add lots of comfort and flair.” 

Whatever color best suits your unique personality, Debbie adds, remember that a fresh coat of wall paint is a wonderful backdrop for furnishings or fabrics -- if not the room statement wholly on its own.   Zimmer shares, “And unlike many other types of home improvement projects, painting can be completed year-round, with minimal cost and minimal time.” 

So, Debbie emphasizes, this weekend is the perfect time to start the year right—dramatically renewing your space, from the kitchen to living area, from bedroom to bath, with a fresh new hue for 2010! 

Five Quick Tips from the Paint Quality Institute:

1. Not much time? Paint an interior accent wall with a dramatic new color. 
   
   
2. Look up and say “Goodbye” to boring ceilings.
   
   
3. Who made the rule that all trim must be white?  Break the rule, and create a classic monochromatic feel by painting baseboards and moldings the same hue as the walls, but with a higher sheen.
   
   
4. Ready to wall-mount that new  flat panel for the playoffs? Take a moment and add some bold color to the wall behind it. Your view of the games will be “picture-perfect” when it’s framed with the right color.
   
   
5. Who’s got  paint leftover?  Put it to work, and delight your overlooked closet or pantry with the “pizzazz” of a new paint job.
   

To read more on 2010 paint color trends and tips, visit www.paintquality.com, where a great paint job begins. 

Editor’s note: Click here for hi-res downloadable images that accompany the release.

Color Trends 2010
It’s All About Time

September 2009

Philadelphia, PA - Color trends for 2010 take inspiration from a variety of social and economic influences. In addition, living space personalization continues to act as a driver for color change with accent walls or niche areas appropriate for small doses of high impact, bold color while using more subtle hues on broad wall areas.

Debbie Zimmer, paint and color expert with the Paint Quality Institute^SM states, “More and more homeowners are taking on the task of simple home projects to save money and improve their current space. Conversely, others are sprucing up in preparation for placing their home on the market.”

Regardless of the purpose, a fresh coat of paint remains one of the most economical ways to accomplish all three. No matter what paint color is used, homeowners continue to strive for comfortable, tranquil home environments.

Good Morning
Zimmer shares, “While over-the-top renovations aren’t the norm today, handy homeowners are tackling small manageable home improvements, such as the addition of a morning kitchen to a bedroom or home office.”

With consumers continued desire to create both warm and functional spaces the Good Morning palette consists of hues that are fresh, clean and comfortable.

Color Recommendations
Honey-like hues such as tan or pale gold
Coral
Yellow
Mineral Grey

Good Night
“The inspiration for the Good Night palette comes from above—the ceiling”, offers Zimmer. Why sleep beneath a lackluster white canopy? Wrap any space with constant color by painting the ceiling in a tint, tone or shade of the wall color or add a softer touch by paring pastel hues. She continues, “From pastels to deep-tones, Good Night hues, as you might expect, are especially useful in bedrooms and baths or to “warm-up” a family space.”

Color Recommendations
Pastel hues, particularly pale blue or shell pink for ceilings
Midnight blue
Eggplant Wine

Good Bye
Home staging continues to grow in popularity as property owners look for home sale assistance. Zimmer states, “The Good Bye palette reflects an assortment of simplistic hues that work across a variety of spaces creating a welcoming first impression and suitable backdrop for any living area.”

Whether you’re saying good-bye to one home or hello to another, this classic palette is suitable for all areas and is an especially good choice for foyers, kitchens and family living spaces.

Color Recommendations
Khaki pared with crisp white
Mid-toned Blues
Off-White
Bisque Black

Zimmer concludes, “No matter which hue attracts attention this year, consumers continue to have an increased appreciation for paint quality and value.” And, why not? It remains a personal choice for a personal space—it’s about time.

Editor’s note: Click here for hi-res downloadable images that accompany the release.

Helpful Painting Steps for First-Time Home Buyers
Tips from the Paint Quality Institute^SM

August 2009

Philadelphia, PA - Prior experience is essential when tackling many home improvement projects. But not so with interior painting. Even first-time painters can get super results when painting their newly purchased house, condo or apartment...and have a lot of fun in the process. Whether personalizing an entire new living space or updating one room at a time, paint is the do-it-yourselfer's best decorating tool.

Like building a wardrobe, selecting a paint palette for your living space is a great form of personal expression. But be aware that the shade of paint you see on a color card - or even in the paint can - may look a lot different when applied to an entire room. To avoid surprises, follow these handy tips:

1. Don’t make your final color selection in the store; instead, take color cards home so you can see them right in the space that will be painted.
   
   
2. Evaluate the paint colors in daylight and under artificial light at night. Colors can change quite dramatically in different lighting conditions.
   
   
3. Remember that colors tend to intensify when applied to a large area. To compensate, it is often wise to choose a lighter value of a color, rather than a darker one.
   
   
4. When you go to purchase your paint, the counterperson will likely ask which “gloss level” you’d prefer. Paints come in a variety of sheen or gloss levels ranging from “high gloss” (the shiniest) to “flat” (virtually no shine). Those with higher gloss reflect more light, so they can make a room look brighter. On the other hand, higher gloss paints also tend to highlight surface imperfections, so if your walls and other surfaces are not in the best of shape, a flat paint might be the better option.
   
   
5. Color and sheen aside, the most important decision you’ll make in the paint store is the quality of paint you purchase. Top quality paints provide superior adhesion, offer better stain resistance, and resist yellowing. They also are tougher and more durable than ordinary paints, so they’ll keep a paint job looking great for a longer period of time. Bottom line: Don’t skimp on quality.
   
   
6. Before you le ave the paint store, make sure that you have the right tools and brushes to do the job. Here again, quality counts — high quality brushes and rollers apply the paint more smoothly and evenly than economy-grade equipment. In addition, quality tools apply a heavier coat of paint that will help hide the color below, be more durable, and stand up better to cleaning and scrubbing.
   
   
7. Once you bring your purchases home, you’ll be tempted to start painting right away, but most walls and woodwork need to be cleaned first to help the paint adhere better. You can remove dust, dirt and grime with a simple detergent and water solution, after which you should rinse the surface clean and allow it to dry. If nail holes are present, they can be plugged with filling compound. Small cracks can be filled with a quality acrylic latex caulk.
   
   
8. Applying paint to interior walls is as simple as “framing” them by painting the outside edges with a brush, then filling in the center with your roller. An effective way to do this is to roll on the paint in a large “W” or “M” pattern, then fill it in, working in various directions.
   
   

9. When you’re done painting, protect your investment in the brushes and rollers by cleaning and storing them properly.
   
   
10. Always take safety precautions while painting. That means, among other things, not climbing a ladder any higher than the third rung from the top, making sure all stepstools are sturdy and locked into position before use, and wearing the proper eye and skin protection while preparing the surface and painting.

Editor’s note: Click here for hi-res downloadable images that accompany the release.

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Answers to All Your Painting Questions are Just a Click Away
Paintquality.com - Where a Great Paint Job Begins

July 2009

Philadelphia, PA - When is it too cold or hot to paint? Can I paint my vinyl siding and what about staining my deck? If I paint my dining room blue, what color should I paint my kitchen? How do I eliminate mildew? What are the latest in color trends and design? Before you pick up a paintbrush, visit the Paint Quality Institute’s newly designed website - www.paintquality.com. This comprehensive site is full of information that can assist homeowners as well as seasoned professional painters.

The Paint Quality Institute’s paint and color expert, Debbie Zimmer states, “Paint is the most economical way to transform an interior space or to protect the exterior of a home. First-time do-it-yourself homebuyers will find our information straightforward and easy to understand, while professional painters who have a wealth of experience, will stay on the cutting edge of technology and trends.”

A few of the site enhancements include:

	Easy navigation - find what you’re looking for faster, including solutions to common paint problems.
	The addition of PQI’s “Brush Strokes Blog” - share your painting experience and learn from others.
	Monthly on-line color and design newsletters -- paint information direct to you.

Zimmer offers, “If you have the know-how and learn the tips for obtaining a great finish, painting is the fastest, easiest way to create a big impact in home environments. With the redesign of paintquality.com, that information is only a click away.”

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Low Cost Options for High Style Improvements
Paint and Color Tips from the Paint Quality Institute

April 2009

Philadelphia, PA–As the summer season approaches, decks are the entertaining space of choice for many homeowners. However, before you pull out that table and umbrella, think about re-energizing this space with a fresh coat of paint or stain. Debbie Zimmer, color and paint expert with the Paint Quality Institute says, “Not only will you enhance this often-used exterior “room”, but you will also protect the actual wood surface and by protecting the surface, your deck will last longer.”

Zimmer adds, “While browns and grey continue to be favorite color selections when painting or staining a deck, homeowners are increasingly choosing combinations that suit their home or decorating style.” If you’re not quite ready to add multiple hues to the entire space, add a punch of color by incorporating complementary or bold and bright colors onto railings, planter boxes, built-in benches or even deck trellises.
Remember, when it comes to painting your deck, you have plenty of option s to harmonize or complement your outdoor surroundings.

	1.  A coat of semi-transparent stain can be a great way to spruce up a wooden deck. It lets you add some color to the wood without hiding its grain or texture.
	2.  If viewing the wood grain is not a high priority, an opaque deck stain can be a better choice. These products, which can be oil based or latex, are more like paints in their pigmentation and so typically hold up longer than a semi transparent stain.
	3.  Of course, if you don’t want to show either the grain or the texture of the wood, a quality porch and deck paint or enamel may be the way to go. It will last longer than any type of stain although you may need to use a primer for best results.

Editor’s note: Click here for a zipped filed containing hi-res images that accompany the release.

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Spruce Up this Spring
A Primer on Exterior Painting

Philadelphia, PA–Many homeowners are planning spring improvement projects and often at the top of the list is exterior painting.  Debbie Zimmer with the Rohm and Haas Paint Quality Institute states, “To achieve picture perfect results from your exterior paint job, follow these four simple and economical steps.”

	1.  Prepare the Surface. Before you begin painting, make sure the surface is clean and sound.  Even the best quality paints will fail if they are applied to a poorly prepared surface.  First, remove any mildew with a solution of one part bleach to three parts water then rinse with clean water.  Wear eye and skin protection, and protect nearby plantings.  Next, make sure the surface is free of any loose, flaking or peeling paint.  This may require scraping and sanding.  Also, sand any glossy areas to dull them.  Power wash the entire surface to remove dirt and chalk, rinse with clean water.  Finally, prime any bare areas with a top quality exterior primer.
	2. Use the Right Tools and Brushes. Good quality rollers and brushes last longer and help a job move along more quickly.  They also apply the paint more heavily and smoothly, which helps with long-term durability.  Choose brushes that are well balanced, and have tightly packed bristles that are tapered up to the center of the brush.
	3. Paint in the Right Weather Conditions. Ideally, you should paint when the temperature is between 60-85 degrees F, and when there is little or no wind.  Avoid painting in direct sunshine, as this can cause the paint to dry too quickly and even to blister.  In addition, if the temperature is predicted to drop below the paint manufacturer’s recommendation for minimum application temperature in the next day or two, you might want to consider postponing your project.
	4.  Use the Right Paint for the Job. Choose a paint that is designed for the job you’re doing.  In most cases, a 100% acrylic latex paint will be the best choice.  These paints adhere better, are more flexible, and last longer than ordinary paints.  Using a lower quality paint just to save a few dollars will end up costing you more in the long run, as you will have to repaint much sooner than if you used a top quality product.
One very important thing to remember is never to use an interior paint for an exterior job.  Manufacturers formulate paints for use either inside or out. Paints contain specific ingredients that all play a role in the durability and final appearance.  These ingredients include pigments, binders, additives and the carrier or liquid portion.  The pigments provide the whiteness, darkness and color to the paint or other coating.  In addition, they impart the opacity and hiding power required.  Pigments are dry powders (not dyes); liquid colorants used in the stores contain pigment powders dispersed in a liquid. The binder is the component that “binds”, or ties together the particles of pigment, hopefully in a tough, durable film.   The binder also provides the adhesion of the film, and influences almost all paint properties.  Generally, the binder alone dries to a clear, glossy usually colorless film.  Additives are low-level ingredients included in the paint formulation, and put in the product in the factory, not point of sale additives that are purchased in the paint store, home center or other outlets.  These affect certain properties such as thickness of the paint, mildew resistance and bubble breaking. The liquid proportion is water and affects how heavily the paint will tend to apply, and how thick the paint film will be when it dries.  This is an important aspect of the overall quality of the product. How thick the dry film is will affect many of the paints durability and appearance properties including:  crack resistance  hiding  sheen uniformity  ease of touch-up  mildew resistance Finally, it is important to apply the paint at its recommended spread rate; and not to thin the paint with additional liquid because this reduces the solids content and can compromise quality and performance.  So, when tackling your next exterior paint project, follow these steps and you’ll achieve that long-lasting and attractive paint job you planned. back to top

Handy Solutions for Common Interior Paint Problems
Tips from the Rohm and Haas Paint Quality Institute

Philadelphia, PA, January 21, 2009 –With the holiday season a memory and warmer weather still months away, now is the perfect time to look around your home and take stock of areas in need of repair or an inexpensive spruce up.  Debbie Zimmer, color and decorating expert with the Rohm and Haas Paint Quality Institute states, “A simple change of paint color can rejuvenate a tired kitchen, warm a family or living room or help to create a restful bedroom.”

However, she suggests, “Before opening that first can of paint, make sure your walls are clean and sound and that includes checking for previous paint problems. Good surface preparation coupled with top quality paint, brushes and rollers will help to insure a long-lasting and beautiful finish.”

Zimmer continues, “The final paint job will absolutely be enhanced by beginning with a clean, sound surface and correcting any previous problems.”  Here are a few common ones to look for.

Foaming or Cratering: Formation of bubbles and resulting small, round concave depressions when those bubbles break during paint application and drying.
	Possible Cause: Shaking a partially filled can of paint Use of low quality paint or very old latex paint Applying paint too quickly or excessive rolling and brushing Low quality roller cover or wrong nap length Applying a gloss or semigloss paint over a porous surface. Solution: All paints will foam to some extent during application: however, higher quality paints are formulated so bubbles break while the paint is still wet, allowing for good flow and appearance.  Apply gloss and semigloss paints with a short nap roller, and apply a sealer or primer to porous surfaces before painting.
Mildew: Black, gray or brown areas of fungus growth on the surface of paint of caulk.
	Possible Cause: Forms most often on areas that tend to be damp and with little or no sunlight, for example, bathrooms, kitchens and laundry rooms.    Use of a low quality paint, with minimal or no additives to prevent growth Painting over a surface where the mildew has not been removed Applying paint in “too thin” of a coat. Solution: First test for mildew by applying a few drops of household bleach to the discolored area, then rinse; if it disappears it is probably mildew. Remove all mildew from the surface by scrubbing with a diluted bleach solution (one part bleach, three parts water), wearing proper safety protection, including rubber gloves and eye protection.  Rinse thoroughly, prime bare surfaces and paint.  To protect against mildew, use a top quality latex paint and clean when necessary with bleach/detergent solution.  Consider installing an exhaust fan in high moisture areas.
Brush and Roller Marks from Poor Paint Flow and Leveling Failure of the paint to dry to a smooth film, resulting in unsightly marks or patterns after the paint dries.
	Possible Cause: Use of low quality paint or wrong type of roller cover or low quality brush. Adding additional paint to “touch up” partially dried painted areas. Re-brushing or re-rolling partially dried painted areas. Solution: Use high quality paints to prevent this problem from occurring.  Quality paints contain ingredients that enhance paint flow and form a smooth film. When using a roller, be sure to use a cover with the recommended nap length for the type of paint being used. Use a high quality brush, a poor brush can result in poor flow and leveling.

Finally, Zimmer acknowledges that many homeowners are apprehensive when it comes to choosing color.  “Before purchasing paint or hiring a professional painter, visit www.paintquality.com to view the new 2009 PQI color trend information.”

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Four Easy Paint Steps to Add Color and Sparkle to Homes this Holiday Season
Enter the ‘Spruce Up Your Home’ Paint Contest

Philadelphia, PA, November 6, 2008 – Many homeowners plan to spend the upcoming holiday season at home.  They will open their doors to celebrate with family and friends.  Homeowners can gain big, easy returns with interior paint by adding a colorful touch to their living space with a minimal time investment of one or two weekends. 

“By simply painting those dull and out-of-date walls, homes will shine this holiday season.  Interior painting remains one of the easy ways to inexpensively update your home,” Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute says.

Interior Painting Tips
	1. Prepare the Surface Good preparation requires the surface be clean and sound. Check for handprints, greasy fingerprints, as well as dirt and scuff marks. Lightly sand glossy spots so the new paint will adhere properly.
	2. Pick the Correct Tools For latex paint application, purchase synthetic materials because they will hold their shape and maintain the proper stiffness when used with water-based paints. The general rules for naps are the smoother the surface, the shorter the nap; the rougher the surface, the longer the nap.
	3. Decide on the Appropriate Paint Sheen and Color If you are unsure of which color to use, purchase small quantities of a few you like and try them out in the room you will be painting.  It’s important to view the color in both daylight and at night because the color may appear different based on the lighting within the space. Sheen is another factor. Higher sheen paints tend to offer a bit more durability than flat paints and are appropriate in areas that get a lot of use. Satin or low lustre finishes tend to impart more warmth and depth to a room than a flat paint. The ceiling is a great place to use higher sheen paint for additional lighting reflection.
	4. Purchase Quality Paints Always purchase top quality acrylic latex interior paint. A quality latex paint will go on smoothly and allows easy soap and water clean up for long lasting beauty.

Visit www.paintquality.com to enter the “Spruce Up Your Home” competition.  One Grand Prize winner will receive a package valued at more than $20,000, including an exterior home paint job and $8,000 home improvement gift card. Eight first place winners will receive a new paint exterior for their home.  In addition to Zimmer, the judging panel includes Doug Wilson, author/designer and host of TLC’s Moving Up and Trading Spaces; Brian Schenk, corporate partnerships manager, Arbor Day Foundation; Liz Robinson, executive director, Energy Coordinating Agency; and Katie Hunt, director of sustainability for Rohm and Haas.
For contest details and additional budget-friendly tips on painting, visit www.paintquality.com, where a great paint job begins.

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COLOR TRENDS 2009
Authentic and Traditional Paint Hues Refresh and Excite the Senses

Color style for 2009 draws inspiration from both nature and nurture.  With increasing numbers of homeowners remaining in place, many are searching for options to refresh and reinvigorate their living spaces.  By the simple change of paint color, any room is a reinvention candidate.

Debbie Zimmer from the Rohm and Haas Paint Quality Institute says, “Key drivers for 2009 color choice include aspirations to create a comfortable, tranquil home environment coupled with a return to authentic and sustainable materials.  In contrast, lively color use and bold patterns will find their place as an alternative to more sedate living areas.” 

Zimmer shares the 2009 paint hue directions along with potential rooms for incorporation and decorative effects reflective of each.

“Menswear”
Like a warm argyle or paisley sweater, consumers increased yearning for artisanship, authentic materials and design motivates “Menswear”.  Menswear allows for a more traditional use of hues than recently seen such as navy blue, leather-like brown and rich grey. 

Texture-like finishes and decorative techniques are also important to this palette. Incorporating herringbone and argyle paint patterns provides a focal point in living and family rooms. 

Grey, Navy Blue, Brown and Black Argyle, Herringbone, Pinstripes

“Weather or Not”

Our eco-consciousness continues to expand and “Weather or Not!” glances upward for inspiration. This palette takes a cue from the continually changing skies, provides the homeowner with colors represented by sunrise or sunset resulting in a shift from the more expected botanical hues.

While suitable for all areas of the home, these combinations are an especially good choice for bathrooms, bedrooms and family living spaces.

Dusty purple, deep blue, bronze metallics and rosy red Large, dramatic geometric patterns incorporating metallic finishes

“What's in Bloom?”

Consumers increased desire for healthy and sustainable locally grown fruits and vegetables provides fresh inspiration for “What’s in Bloom?”.   Another twist on the “green” movement, this palette is inspired by fresh hues including citrus green, mango and lemon yellow. 

Not just a one season offering, “What’s in Bloom” also derives inspiration from fresh fall produce such as pumpkin orange and apple red.

“What’s in Bloom” is ripe for use in a child’s bedroom, playroom
and kitchens.  Use in closets and pantry areas to provide an unanticipated pop of color.

Citrus Green, Mango, Apple Red, Lemon Yellow, Pumpkin Orange Black as an accent color on trim or doors provides an interesting and unexpected frame for the What’s in Bloom color palette.

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Low Cost, High Impact
Paint, Your New Best Friend

Spring House, Pa., July, 2008 - Nothing creates more immediate impact than a fresh coat of paint and in these challenging times, paint is overwhelmingly one of the best low cost options when infusing style in a living space.

Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute states, “By simply changing your wall, ceiling or trim color, rooms can go from boring to bright in just a matter of hours. Not many home improvement products can provide as much punch for the dollar.”

For a low cost, high impact style change, pull out the brushes and rollers and reinvigorate your home, one room at a time.

Zimmer’s Top Five Tips for A Quick and Inexpensive Style Change:

• A simple change of hue in any space refreshes and revitalizes while adding a sense of updated style.

• Large polka dots or other geometric patterns add instant impact to a child’s bedroom or play area.

• Not ready for a whole room redo? Change the trim or door color and the entire space will feel new.

• Highlight that new flat screen television by “framing” it with paint. Before hanging it on the wall, paint a rectangle large enough so a six-inch, colorful “frame” is exposed once the TV is in place.

• Create interest in a dining room by painting the ceiling with a glossy finish. Light from the chandelier will have extra sparkle.

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Family Fun Weekend Painting Projects
Save Gas and Improve Your Home

With escalating gasoline prices, many families are searching for local weekend activities. Why not consider painting as that family weekend project? With a gallon or two of paint, you can easily transform your space in just a day or two. And, if you think you can’t do much with young children, think again.

Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute says painting is a great way to get the whole family involved in making a house a home.

Painting is a great way to easily change and update the look of your home,” Zimmer offers. “What’s especially nice is that it is truly something the whole family can do together.”

One of the best ways to get children involved in painting projects is to help them create a whole new look for their bedrooms or play areas. Children of all ages can be involved in choosing a paint color. The first step is a visit to the home center or paint store to check out the color card display.

“The paint chip display is a fun place for children to explore how colors work together, so they are actually learning while they are having fun looking at the rainbow of choices,” Zimmer says. When it is time to do the job, children of all ages can help with the painting.

When you are considering painting, don’t forget to look beyond the walls. Furniture can also be updated and dramatically changed in just a few hours. Beds, dressers, and tables are only a few of the pieces that might benefit from a quick change.

This weekend be creative, gather your family and hold a painting party. Not only will you quickly update your home, you’ll also have fun and save gas.

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Hot Hues for Unconventional Spaces
Tips from the Rohm and Haas Paint Quality Institute

Spring House, Pa, Wednesday, June 26, 2008 – Look inside your favorite shoes or that newly purchased handbag and take note of the unexpected dash of colors and patterns.

“Fashion designers are adding a punch of color in some of the most unlikely places. From pink to purple to citrus green, color sizzle is showing up in the most unlikely spaces and this color punch can be easily incorporated into home decorating as well,” Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute says.

“While you may be color shy when painting a family living space, take a cue from the design and decorating community and add an unexpected hue to an unconventional space such as a drab closet, a lackluster hallway or even a kitchen pantry. These and similar spaces are prime areas to create unexpected finishes by adding a bold paint color or design pattern. So, add a little color and be amazed at your own unconventional painted spot.

Zimmer’s Five Color Punch and Design Tips
	Choose a bright, high gloss hue for an enclosed closet area. Not only will the color brighten your morning, but also the glossy finish will reflect light.
	Incorporate large geometric patterns such as circles or stars in a child’s bedroom closet. First, paint the entire closet space with a top quality paint and use store purchased or handmade stencils to add fun pattern color. It just might help with clothes cleanup!
	For a touch of luxury, paint a foyer or linen closet with a gold or silver metallic finish and surprise guests each time they open the door.
	Rev up your pantry with red! Not only will this vibrant hue add pizzazz to a typically mundane space, it may also spark your appetite.
	Sheen stripe your hallway with a combination of flat and glossy paints in the same bright hue. For a new take on this decorative technique, run thick stripes horizontally for a fresh and updated look.

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Common Paint Problems and Handy Solutions
Tips from the Rohm and Haas Paint Quality Institute

Paint is a valuable ally that can help protect and rejuvenate your homes exterior. “The spring or early summer is an opportune time to look for signs of early paint failure, offers Debbie Zimmer, paint and color expert with the Paint Quality Institute”. Some paint problems may be caused by using a low quality paint, not preparing the surface properly or painting when it’s too hot or cold.

No matter what the cause, now is the perfect time to check those painted outside areas, identify any potential problems, and make valuable corrections before your minor paint problem becomes a larger issue.

	Blistering: Bubbles resulting from localized loss of adhesion and lifting of the paint from the underlying surface.
Possible Cause Painting a warm surface in direct sunlight Moisture escaping through the exterior walls Exposure of latex paint film to dew, high humidity or rain shortly after paint has dried, especially if there was inadequate surface preparation Solution If blisters go down to the substrate, try to remove the source of moisture. If blisters do not go all the way down to the substrate, remove them by scraping, then sanding; prime any bare wood and repaint with a quality exterior paint.
	Cracking and Flaking The splitting of a dry paint film through at least one coat, leading to complete failure of the paint. Early on, the problem appears as hairline cracks; later flaking of paint occurs.
Possible Cause Overthinning the paint or spreading it too thin Use of a low quality paint that has inadequate flexibility Painting when it is too cold or too warm, the paint will dry too fast Solution If the paint is tightly adhered to the surface, lightly feather the edges, prime and paint If the cracking is all the way down to the surface, then the paint should be removed. Old flaking paint may contain lead, so precautions for lead paint should be followed.
	Mildew Black, gray or brown areas of fungus growth on the surface of paint of caulk.
Possible Cause Forms most often on areas that tend to be damp and without sunlight. Use of a low quality paint, with minimal or no additives to prevent growth Painting over a surface where the mildew has not been removed Applying paint in “too thin”of a coat. Solutions First test for mildew by applying a few drops of household bleach to the discolored area, then rinse; if it disappears it is probably mildew. Remove all mildew from the surface by scrubbing with a diluted bleach solution (one part bleach, three parts water), wearing proper safety protection, including rubber gloves and eye protection. Power washing is also an option. Rinse thoroughly, prime bare surfaces and paint.
	Wrinkling A rough, crinkled paint surface occurring when paint forms a “skin.”
Possible Cause Paint applied too thickly Painting a hot surface, painting on a very hot day, or high humidity levels Applying the topcoat to a not completely dried first coat Painting over dirty or waxy surfaces Solutions Scrap or sand the surface to remove wrinkled paint. Repaint with an even coat of top of the line exterior paint. Make sure the first coat or primer is completely dry before applying the second or topcoat. Always follow the manufacturers recommended spread rate.

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Set Sail this Summer with Nautical Paint Hues

Crisp blues, bright whites, a dash of red. With summer just around the corner, there is no better way to celebrate summers arrival than to create a sea-faring environment in your living space. Through the simple use of paint hues, a single room or your entire home can become a harbor for family and friends. Incorporate these easy paint ideas and treat your family to a day at the beach without ever leaving the driveway.

Traditional navy blue coupled with crisp white evokes a living space reminiscent of a beach vacation. Using blue and white, paint wide nautical stripes and finish with a band of red around the ceiling. Update furniture with a new coat of white paint and decorate with seashells and sailboats.

Create a soothing ocean getaway in your bedroom or bath by incorporating sandy tans, sea glass greens and aqua blues. For a child’s room, use beach towels and surfboards as summer color inspiration.

Not ready for an entire room makeover? Transform a foyer into a welcoming reception area by simply painting an accent wall in a hot weather hue complementary to your current color scheme. Sunny yellow, lime green or crisp blue are the perfect paint colors to create a vacation entranceway.

By incorporating summer-like paint hues, your living space may just become your favorite vacation location as well.

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Boost Your Home’s Curb Appeal with Paint

SPRING HOUSE, Pa., March 6, 2008 - Are you planning to spruce up your home’s exterior this spring? Or, are you considering placing your home on the market? No matter what the reason, a fresh coat of paint can immediately revive the overall appearance of your largest investment, your home.

“When it comes to exterior painting, many people choose to repaint using the same colors that already exist on the house. However, choosing a new color scheme can be exciting and provide a new and updated look. Refreshing your home with a new paint job is one of the most cost effective projects a home owner can invest in that adds value,” Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute, says.

Choosing a new color scheme might seem daunting at first but Zimmer offers some suggestions that will help you through the color selection process.

	1. Consider the architecture of the home Some architectural styles, such as Victorian, lend themselves to elaborate four and even five color schemes. Others, like Georgian or Colonial styles, are better suited to tow or tree colors. Usually this includes a main body color and one or two accent colors for trim, shutters, and doors.
	2. Note the material of construction. If your home is made of wood, brick, masonry or aluminum siding you can paint it virtually any color. However if it has vinyl siding, it might be best to paint it a similar hue to the original, although newer paints on the market have been formulated to allow for a wider choice on this surface.
	3. Take into account fixed colors Consider the colors on and near the house that either cannot, or will not, be painted. This includes the roof color, and wood, masonry, or stone that will be left unpainted.
	4. Consider the surroundings Look at the hues of neighboring homes and buildings – particularly those that are right next door. You would not want a color that is exactly the same as that on your neighbor’s home, and conversely, you don’t want to clash with it either. Also, be sure to take into account any plantings that are in your yard or landscaping.
	5. Check for restrictions. Some historical districts, newer developments and townhome or condominium communities have restrictions on what paint colors or color combinations may be used. To avoid disappointment, it’s best to find out about these limitations before choosing and applying your new hues.

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Color Expert with the Rohm and Haas Paint Quality Institute
Offers Three Tips that Draw Eco-Friendly Inspiration from Nature

SPRING HOUSE, Pa., February 13, 2008 - Today’s versatile palettes of blues, greens, and browns, encompass colors inspired by the earth, sea and sky along with metallics and brights to add “pop” and excitement. Steadily gaining popularity in recent years, homeowners are taking this trend a step further by extending it to the type of paint they choose.

“Environmentally friendly low-VOC paints are popular for a variety of reasons, most notably because they lack odor. This allows consumers to put recently painted room back into use almost immediately after being painted,” Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute says. “Another added benefit according to health and environmental authorities is that low-VOC paints are not considered hazardous waste, so consumers can take pride in knowing that they are not harming the environment when disposing of any leftover paints.

With the spring painting season just around the corner, Zimmer offers three fresh ideas to help bring the outdoors inside.

Accent on Nature
Just as in nature, nothing looks more refreshing than a muted landscape punctuated with an unexpected burst of color. For inspiration, look to your backyard. A ripe tomato still on the vine, a bright yellow sunflower swaying in the breeze, even a blazing sunset, can offer inspiration for an eye-catching color scheme.

True Blue
Blue, in all its tints and hues, has long been a favorite. In previous seasons’ trends, it has mostly been confined to the bedroom and bath. But since blue is so prevalent in nature, it is now one of the important colors in home décor. The latest clear, true blues are being used through the house, both as an accent color and as a color scheme anchor.
Blue’s popularity is extending to other colors as well, particularly with the emerging popularity of blue-based greens. The most modern greens take their inspiration from moss, pine and the lush vegetation of the rainforest.

Down to Earth
Deep, dark chocolate brown, a popular color in recent season, will continue to factor into the earth tone palette. However, lighter tints such as beige, tan and other desert-toned hues offer a fresher take on the trend. They are an especially good choice for those that are color-shy and ideally suited to pair with a bright-colored accent wall or metallic trim.

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Put Your Walls on a Diet!
Illusions of Space from the Rohm and Haas Paint Quality Institute

SPRING HOUSE, Pa., January 4, 2008 - Did you know that paint color can actually alter the dimensions of a room? Well, it can’t literally do that. But it can alter how the dimensions are perceived, which is the next best thing. Debbie Zimmer, PQI’s paint and color expert, states, “By taking a cue from fashion, one’s living space can be viewed as larger or smaller, taller or shorter.”

A light-colored paint will make a small room appear bigger, for instance. And darker shades will make a large room seem much more intimate. These types of paint-induced optical illusions can be used with excellent results in almost any space.

Zimmer offers several simple tips to “adjust” your own living area:

1. Raise or Lower the Ceiling

If a ceiling feels too low, bright white can “raise” your perception of its height. By taking a cue from clothing designers, adventuresome homeowners can paint their walls with vertical stripes to enhance the sense of height.

On the other hand, dramatic high ceilings may cause a living space to feel cavernous. Add a mid-tone to deep hue on the ceiling to visually lower the height. Another alternative is to paint horizontal stripes on the walls.

2. Shrink or Expand Rooms

Just as a dark monochromatic outfit can visually “slim” an appearance, a monochromatic paint scheme can do the same in a large space. Choosing darker shade for the walls will reign in a large room and create a cozy and intimate space. And, as mentioned earlier, a light-colored paint will make a small room appear bigger.

Is your room too narrow and long? Just widen it by painting the shorter walls a deeper color than the longer walls. If color alone isn’t enough to change the perceived dimensions, use color combinations to create visual breaks. Divide your wall space horizontally with a chair rail and paint the upper and lower portions different hues.

3. Don’t Forget the Sheen

For both visual and practical reasons, selecting the right sheen of paint is just as important as the actual color. Glossier finishes lend greater warmth and depth to surfaces than do flat paints. For example, a room with white gloss paint on the ceiling will seem larger than a room whose ceiling is painted with a white flat paint.

For additional tips on choosing hues that can impact room dimensions, visit www.paintquality.com, where every great paint job begins.

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Consumers Self-Rating of Painting Skill or Knowledge

SPRING HOUSE, Pa., September 18, 2007 - In a recent telephone survey conducted by the Rohm and Haas Paint Quality Institute, consumers shared their personal painting experiences and attitudes for this common do-it-yourself home improvement project. Debbie Zimmer, PQI’s paint and color expert believes homeowners continued desire for home personalization through color is evident in the recent results. “Based on questions we receive via our website, www.paintquality.com, we believe color incorporation and quality paint products are increasingly important and this survey quantifies that assumption.”

The most cited reason respondents shared for undertaking an interior paint job is to create a “fresh look” (52%) or to use a fashionable color (28%). Paint quality and color choice were the two most important reasons for choosing a particular brand and more than half of those contemplating a paint job search for information about these two features. Sources of paint information include paint manufacturer’s brochures (62%), in store point-of-sale displays (36%) followed by advice from friends and family. Zimmer adds, “Paint related websites are growing in popularity as an often-used information source.”

Finally, while many consumers search for the most up to date information on paint and color, a pocket of consumers consider themselves expert or at least very confident in their painting skill and knowledge (14%).

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Click here for the Spanish 2008 Color Trends Press Release Color Trends 2008 Individual Flavors Influence Paint Color Trends SPRING HOUSE, Pa., August 13, 2007 – Fashion runways have long been the inspirational source for home furnishings and decorating color choices. Debbie Zimmer, paint and color expert with The Rohm and Haas Paint Quality Institute shares 2008 trendy paint palettes. “Consumers’ increasing color confidence and personal style makes any color fashionable for 2008”, Zimmer says. “From glass-like blues, botanical greens, dramatic black and white and whisper soft pink, color directions will drive towards individual self-expression, glamorous living experiences or an increasing awareness of important environmental causes.” Zimmer’s Top Three Color Palette Choices for 2008: “Go Green” “ Green may just become the newest “neutral” color.” Used as a subtle backdrop to reflect an enhanced eco-consciousness and social responsibility, green will be representative of the growing environmental movement. Mid-tone hues of fern, palm, pine and sage will be used on their own or coupled with clear blue or aqua to create a living space that conjures up a sense of outdoor-friendly living. Sandy tan and adobe brown can be intermingled to complete that earthy and eco-friendly feel. While suitable for all areas of the home, these combinations are an especially good choice for bathrooms, kitchens and family living spaces. “Sophisticated Elegance” Gaining popularity in 2008, black and white paint hues will enhance opulent living spaces filled with accessories, lighting, mirrors and rich fabrics. Silver metallics and high sheen finishes along with rich textures benefit from the sophistication of this striking palette. Zimmer suggests, “For an unexpected color punch, add cause related hues such as dramatic red or maintain the room’s classic undertones with subtle pink or taupe.” Dramatic and sophisticated, black and white is becoming the backdrop of choice for glamorous spaces. Master bedroom suites and living rooms are two of the spaces that can benefit from sophisticated elegance.   “Crewel Colors” Many consumers continue to strive for simplicity in their technology-driven overloaded lifestyles and seek a return to a gentler way of life. The crewel color palette reflects consumers returning interest in crafts, home cooking and family focused activities. Like a rich and color filled needlepoint pattern, these hues add a soulful and personalized feel to any space. “Handcrafted items create a sense of stability and security and these warm, creamy rich colors will do the same in your space,” says Zimmer. Rich cranberry reds, warm browns, along with pumpkin orange help to create a nurturing and caring environment. Mix in deep-toned blue and the tapestry is complete. Crewel colors remain an excellent choice for kitchen or dining areas and can be warming, like a knitted afghan, in family spaces. “No matter which paint hue or palette attracts your individual attention, consumers continue to have an increased appreciation for paint quality and value. After all it’s a personal choice for a personal space—your home,” Zimmer says.   back to top All Decked Out! Help Extend the Life of Your Deck with Tips from the Rohm and Haas Paint Quality Institute SPRING HOUSE, Pa., May 22, 2007 –“As the summer season approaches, decks are the living and entertaining space of choice for many homeowners. However, before homeowners pull out that table and umbrella, they should consider re-energizing this space with a fresh coat of paint or stain,” Debbie Zimmer, color and paint expert with the Rohm and Haas Paint Quality Institute says. “Not only will this step enhance this often-used exterior “room”, but it can also protect the actual wood surface allowing the deck last longer.” “While browns and grey continue to be favorite color selections when painting or staining a deck, homeowners are increasingly choosing combinations that suit their home or decorating style. If you’re not quite ready to add multiple hues to the entire space, add a punch of color by incorporating complementary colors onto planter boxes, built-in benches or even deck trellises,” Zimmer advises. Remember, when it comes to painting your deck, you have plenty of options to harmonize or complement your outdoor surroundings. 1. A coat of semi-transparent stain can be a great way to spruce up a wooden deck. It lets you add some color to the wood without hiding its grain or texture.   2. If viewing the wood grain is not a high priority, an opaque deck stain can be a better choice. These products, which can be oil based or latex, are more like paints in their pigmentation and so typically hold up longer than a semi transparent stain.   3. Of course, if you don’t want to show either the grain or the texture of the wood, a quality porch and deck paint or enamel may be the way to go. It will last longer than any type of stain although you may need to use a primer for best results.   back to top Spring into Exterior Painting Four Tips from the Rohm and Haas Paint Quality Institute SPRING HOUSE, Pa., March 27, 2007 – With warm weather just around the corner, soon it will be time to begin those home exterior painting projects. “Whether you’re contemplating a whole house re-do or a simple front door color change, spring is the perfect time to spruce up your home,” offers Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute (PQI). To get picture-perfect, long-lasting results, Zimmer shares these four basic rules for a successful and attractive exterior paint job. 1. Prepare the surface properly Anyone who has ever painted knows that there is a natural tendency to start applying paint as quickly as possible. But even the best quality paints can fail if they are applied to a dirty or unsound surface. Before beginning to paint, make sure the surface is clean and free of chalk and dirt. Use soap and water with a scrub brush, then rinse or, consider using a power washer, when may be rented or purchased. Treat any mildew on the surface with a 1:3 ratio mixture of household bleach and water. Apply the mixture and allow it to remain on the surface of 20 minutes. Be sure to wear eye protection. Remove any loose, flaking or peeling paint by scraping, sanding or wire brushing. Feather back rough paint edges by sanding. If you are repainting a glossy surface, be sure to sand it so that the new paint will adhere better. And, spot prime any bare wood. Finally, brush off any dust or particles left from the sanding and scraping prior to painting. 2. Buy top quality acrylic latex paint To get a durable paint job, be sure to purchase the highest quality paint. A top quality acrylic latex paint is an excellent choice for most exterior applications. These paints have superior adhesion, and will maintain a tight grip on a properly prepared surface. This helps prevent premature paint failures like blistering, flaking and peeling. Another plus with top quality acrylic latex paint is its flexibility, which enables it to expand and contract with the surface below when temperatures rise of fall dramatically. This adds to the life of the paint job. 3. Use the right tools and brushes To get the best results from your top quality paint purchase apply it with good quality brushes, rollers and other applications equipment. They’ll make the work more effortless and help you apply a thicker, more uniform coat of paint for a better-looking, longer lasting paint job. With brushes and rollers, be sure that you have the right type of applicator for the paint you are applying. Use synthetic-bristle brushes that are tightly packed and well-balanced and synthetic-nap rollers for latex paints. 4. Paint in the right weather conditions Weather conditions play an important role in both paint application as well as the long-term performance. Choose the right type of day to do your exterior painting. It’s best to paint when the weather is mild but not to hot and when there is little or no wind. It’s also best to avoid painting in direct sunshine, since the surface of your house can be 10 or even 20 degrees hotter than the air temperature, which can cause the paint to dry too quickly. By painting in moderate weather, you’ll get the best performance from your paint and your effort. By following these four simple steps, you’ll get a long-lasting and attractive finish and add value and protection to your home,” Zimmer says.   back to top A Fresh Coat of Paint Can Help Sell Your Home Four Tips from the Rohm and Haas Paint Quality Institute Spring House, PA February 8, 2007 – “If you are contemplating selling your home, consider sprucing it up with a fresh coat of paint before putting up the “For Sale” sign, Debbie Zimmer of the Rohm and Haas Paint Quality Institute explains. “This relatively inexpensive investment can enhance your home’s curb appeal to prospective buyers.” An attractive quality paint job imparts the kind of well-maintained appearance to a home that gives it a distinct selling advantage. As a result, when selling your home, repainting is really more like an investment than an expense. Whether you choose to hire a paint contractor, or do it yourself it is crucial to use a high quality paint. Zimmer offers these tips to help prepare your home for sale. Use a top quality 100% acrylic latex paint A recently applied, high quality acrylic latex paint can last 10 years or more and translates into many years of freedom from maintenance for prospective buyers. Be conservative when selecting an exterior color White and neutral colors are often the safest choices, since they will appeal to the greatest number of prospective buyers. When painting for a potential sale, it is often not the time to have the most striking paint scheme in the neighborhood. Include quality surface preparation in the work Properly preparing the surface for painting will produce the best appearance, and add to the life-expectancy of the paint job. Finish painting before putting the home on the market A completed and attractive paint job will assist with that critical first impression as potential buyers consider and view your home. So, if you are thinking about selling your home, don’t throw away your paint brush. Picking it up may be the best thing you can do.     back to top Color Trends 2007 Home Hues that Comfort and Excite Spring House, PA November 20, 2006 – From spicy color combinations to hues that warm the soul, 2007 color trends contain palettes that work independently as a “statement color” or as a subtle backdrop where home furnishings and accessories take center stage. “ Many of these palettes will find a home in rooms from coast to coast,” Debbie Zimmer, color and decorating expert for the Rohm and Haas Paint Quality Institute and member of the prestigious Color Marketing Group, an international organization that helps shape the latest color trends said. “What I enjoy most about our palette grouping this year is the homey and nature-like quality afforded by each.” Read more trend summary highlights about color hues appropriate for all areas of the home or living space. Comfort Colors Biscuit and wheat neutrals, cocoa brown, pumpkin orange and cinnamon apple pie, are just a few of the comfort colors that will wrap your room with warmth and promote a stress-free space. The comfort color palette is an especially good choice for kitchens and family rooms.   Back to Nature Yellows and blues, leaf-like greens, along with organic browns combine to bring the outdoors in. Add translucency and a glass like quality by incorporating varying paint sheen levels. As a subtle accent color, add rust or copper-like metallics into the scheme. Bedrooms and bathrooms are perfect places to incorporate the back to nature hues or in rooms where an accent wall is employed.   Stark Contrast From clean, clear reds and deep plums to the sophistication of black and white, this color group works both as an accent and as an elegant backdrop for many living spaces. Polished brass metallics complement this scheme. Dining, living rooms and especially powder rooms will benefit from this bold and spicy palette.       back to top Frame Your World Glossy Accents Redefine Your Home Spring House, PA November 9, 2006 – Today’s hot decorating trends include lots of glimmer and glamour as texture and sheen continue to make their way into many popular home accessories as beautifully framed artwork and prints,” according to the Rohm and Haas Paint Quality Institute (PQI). “And just like your artwork, your living space is no different,” Debbie Zimmer, Rohm and Haas Paint Quality Institute (PQI) color and decorating expert, offers. “Crown moldings, chair rails and other specialty trim provide the framework around your wall space and allow for a visual break as you move from room to room. By applying semi-gloss or glossy paint to these features, you can differentiate one space from another and add that spark of sophistication or glamour by simply varying the paint sheen levels,” ” Zimmer continues A homeowner’s time may be limited so a quick room update can be accomplished by adding color and shine to no more than the trim and doors. Highlight these areas with semi-gloss or gloss paint in a complementary hue to the wall color. Today’s glossy finishes are not only attractive they also provide long-lasting durability especially in high traffic and often used areas. For example, when high sheen paint is applied to doors and trim, handprints and smudge marks are easy to wipe clean. When used on ceilings or crown moldings, gloss finishes provide a reflective surface that enhances lighting. And, your windows and interior doors will have a new view just by painting the surrounding trim with a complementary color and gloss level. Any room can be quickly updated and refreshed by merely changing the paint sheen. Help your walls become a centerpiece by allowing baseboards, crown moldings and other trim work to provide the glossy frame that redefines your home.     back to top Get Your Home Ready to Shine and Sparkle Paint Color and Decorating Tips for the Upcoming Holiday Season Spring House, PA October 4, 2006 – Crisp nights and shorter days are signals of the approaching holiday season. In preparation for seasonal entertaining, now is a great time to freshen up your living space with simple and easy painting ideas. Debbie Zimmer, of the Rohm and Haas Paint Quality Institute, offers suggestions on how to create a festive atmosphere to each room of your home. Add a glossy frame With busy holiday schedules, a homeowner’s time may be limited. A quick room update can be accomplished by adding color and shine to trim work and doors. Highlight these areas with semi-gloss or gloss paint in a complementary hue to the wall color. Glossy finishes add sparkle and interest and assist in differentiating one space from another. They also provide the added benefit of durability and long-lasting wear especially in busy family gathering spaces. Artwork is always improved with the addition of a beautiful frame and your wall space is no different. Allow baseboards, crown moldings and other trim work to provide the “frame” around your room. Take a color cue from holiday gift bags Incorporating several colors into a space is often a stumbling block for many do-it-yourselfers. By simply perusing the gift bag aisle, you’ll find exciting and unusual combinations that are often easily transferable to your space. This tip works especially well when contemplating hues for tweens and teens. Look up and celebrate your ceilings This holiday season let your ceilings and chandeliers sparkle. Add shine and sophistication to dining spaces by painting these often bland areas with a high sheen product. If you are not quite ready to change your entire ceiling add a stencil pattern in a glossy hue for a touch of high style. Texture, texture, texture Take a cue from this season’s fashion runway and integrate texture into your space for added interest and appeal. “When working with a monochromatic or single color scheme, wall texture will provide depth and warmth”, states Zimmer. The addition of bead board, paintable wall coverings or glazing over an already painted surface will provide subtle interest and a three dimensional appearance.       back to top Fall, a Prime Time for Exterior Painting! Primer and Sealer Tips from the Rohm and Haas Paint Quality Institute SPRING HOUSE, PA, September 5, 2006 – Fall’s sun-filled days and clear, cool nights set the stage for great outdoor painting conditions. But before you brush on that first coat of paint, review these tips from the Rohm and Haas Paint Quality Institute. “Primers and sealers help to improve the appearance, performance and longevity of a finished paint job, however, the necessity of using either a primer or sealer varies from job to job and surface to surface,” offers PQI’s spokesperson Debbie Zimmer. “Primers perform several valuable functions”, states Zimmer. “They help the topcoat adhere better to the surface that’s being painted. They do this by making the surface more uniform and accepting for the top coat, so that when the paint is applied, it can get a better “grip” than it would on a bare surface.” In addition, primers help give the finished paint job a more uniform appearance in terms of color and sheen, thereby making it more attractive. This is especially true when the surface being painted is porous or uneven. Finally, some primers help prevent stains from coming through the paint from the surface below. While primers are generally pigmented, sealers are not. The role of a sealer is to seal a porous surface like weathered concrete or stucco so that a finish coat can develop a uniform sheen or gloss. Sealers also help protect the finish coat on masonry from efflorescence which is a white, salt-like residue and to help seal out moisture.” No matter what your painting project this fall might be, remember to use a primer or sealer in these circumstances: 1. Painting new wood or any other surface that has never been painted before. 2. Repainting a surface that is uneven or badly deteriorated. 3. Repainting a surface that has been stripped or is worn down to the original surface material. “Just like paints, primers and sealers perform best when the surface is properly prepared. Regardless of the application, the surface to be primed or sealed should always be clean and free of dirt, loose or flaking paint and other contaminants before the primer or sealer is applied,” Zimmer advises.       back to top Turn Your Home into a Prettiest Painted Place! SPRING HOUSE, PA, July 13, 2006 – Hoping to change the look of your living spaces? It’s easy to do with just a simple change of paint color and decorative painting techniques. Just take a cue from the winners of the Rohm and Haas Paint Quality Institutes recent competition, The Prettiest Painted Rooms in America. This national competition invited designers and decorators to showcase their best use of paint color and pattern within an interior living space. “Every entry truly celebrated the possibilities that paint color provides to a space,” Debbie Zimmer, PQI paint color expert and a judge for the contest said. “From grand entryways to soothing bedrooms, paint color was an integral part of the design mix.” Try the following painting ideas entered by contestants of The Prettiest Painted Rooms in America: 1. Plain walls receive an instant lift through the addition of varying directions of beadboard and wainscoting. This media room provides a tranquil and inviting atmosphere with cool paint shades of turquoise and subtle green. 2. A hand painted mural sets the tone for gracious living in this two story entrance. While hand painting a mural may not be for everyone, the use of easy-to-do stencils can replicate wall coverings or a favorite scene 3. A tone-on-tone strie technique provides this room with an every changing appearance. The walls of this living room where first painted with a cantaloupe colored paint. A slightly deeper hued glaze coat was then applied and, working from top to bottom, a clean, dry brush was “dragged” through the colored glaze. 4. A young boy’s bedroom receives a real color punch by incorporating bold paint stripes. The lampshade provided the inspiration for both color and pattern. Use painters tape and a level to achieve this striking effect at home. 5. This soulful space is a wonderful place to relax at the end of a busy day. Painted in the palest blue and punctuated with chocolate brown furnishings, this bedroom color combination is easy to duplicate in any home. “Whether you are decorating one room or hoping to reinvent your entire interior space, the addition of color via beautifully painted walls, ceilings and trim is both inexpensive and simple to complete,” Zimmer said. Remember, whatever look you hope to achieve, use a top quality interior paint for the best long-term appearance and performance. For regular painting tips and color trend information, sign up for the Rohm and Haas Paint Quality Institute do-it-yourself newsletter by simply logging on to www.paintquality.com.   back to top

PAINT COLOR AND DESIGN BASICS INEXPENSIVE TIPS TO ENHANCE HOME INTERIORS SPRING HOUSE, PA, June 20, 2006 – The easiest way to update a home’s interior, when working within a tight budget, is to apply a fresh coat of paint. “Paint color, sheen, pattern and texture can be combined to create a number of interesting and individual looks for the home,” Debbie Zimmer, paint color and decorating expert for the Rohm and Haas Paint Quality Institute said. “Color is often the first consideration when redecorating but to successfully create today’s contemporary looks it’s helpful to have some understanding of basic design principles and the role of paint within a space.” Five tips to consider before beginning any room decoration or renovation project: Monochromatic color schemes are generally easy to create and impart a sophisticated feel within a space. A monochromatic palette consists of different tints or shades of the same color. Contrast can be a powerful element. Often, when two contrasting colors are used, one appears warm and the other cool. Contrasting colors do not have to be bold; they can be soft and subtle. Take your cue from the room--bold in the living or family room and a softer contrast in the bedroom. Color can visually change the perception of a room’s size. Light, cool colors can make the space appear larger while darker, warm colors often make it seem smaller and more intimate. Pattern can also affect the way a space is perceived. For example, a room can be heightened by painting vertical stripes on the walls. Texture is an important element of design that can add interest and style in any room. Use decorative techniques such as sheen striping or stippling which provides a variegated appearance and gives depth to the surface. Remember, whatever look you hope to achieve, use a top quality interior paint for the best long-term appearance and performance. For regular painting tips and color trend information, signup for the Rohm and Haas Paint Quality Institute do-it-yourself newsletter by simply logging on to www.paintquality.com .   back to top ROHM AND HAAS PAINT QUALITY INSTITUTE ANNOUNCES WINNERS OF ITS “PRETTIEST PAINTED ROOMS IN AMERICA” COMPETITION One Grand Prize Winner and Four Runners-up Selected; Designers Nationwide Participate SPRING HOUSE, Pa., June 7, 2006 – The Rohm and Haas Paint Quality Institute (PQI), the educational arm of the global specialty materials company Rohm and Haas, announces the winners of its “Prettiest Painted Rooms in America” competition. The panel of judges selected Penny Drue Baird, a New York City-based interior designer, as the Grand Prize winner, along with four Runners-up. The competition invited professional designers to submit images of work they had completed within the last three years. Entries were judged on the creativity employed in the use of paint and color and the overall design of the room. The competition ran from February 9 to May 1, 2006. “ It was an honor to be selected especially by such an illustrious panel of judges,” said Baird. “I think most people underestimate the value of paint. It’s important to show the public the great variety of things you can do with paint and how it helps to show rooms to their best advantage.” The Winning Entries Penny Drue Baird, (Grand Prize winner), designed a media room that originally consisted of plain white walls. Her painting techniques and variety of color enhanced the total design of the room and was unanimously chosen by the judges. Baird used wainscoting and beadboard applied in varying directions and painted them in shades of turquoise and pale green. This created a tranquil and inviting atmosphere. Baird divides her time between New York City and Paris. Her work has appeared in leading magazines and show houses and she has been quoted in more than 100 publications in the United States and abroad. She has a Ph.D in psychology and is the mother of four boys and two stepsons. Grady Cooley, (Runner-up), painted a botanical theme on the walls of a spec house to replicate an 18th century wallcovering. He has clients in the United States and Europe, worked in the fashion industry before entering the world of interior design and has designed a number of the hottest restaurants in Southern California. Cooley divides his time between New York City and Los Angeles. Justine Cushing, (Runner-up), painted the walls of her own small Manhattan apartment with a cantaloupe strié glaze that changes character with the changing light throughout the day. Her work has appeared in Vogue, House & Garden and House Beautiful and she studied at the Foxcroft School in Middlebury, Va., and Radcliffe College in Cambridge, Mass. Karen Harris, (Runner-up), created a room for a seven-year-old boy with an abstract rainbow theme. Harris, an Allied Member, ASID, is president of eff.ess Studios, LLC, a firm specializing in residential and interior product design, presently based in Akron, Ohio. She has a B.S. in architecture from the University of Virginia. Keita L. Turner, (Runner-up), designed her award-winning room for the Fall 2005 ESSENCE Showhouse in Harlem. It featured soothing blue punctuated by rich chocolates and vibrant fuchsias. Turner is a graduate of the Rhode Island School of Design in Providence and the School of Visual Arts in New York City. Her work has been showcased in print, film, TV and in the African American Design Archive at the Smithsonian Cooper-Hewitt, National Design Museum. Debbie Zimmer, color and decorating expert with PQI and a competition judges said, “This competition has attracted talented designers from across the country. The numerous submissions showcased a diverse range of work that was fascinating to see. Choosing the winners was a challenging process for the judges who were amazed to see such a variety of submissions.” The prestigious panel of judges included the following: • Scott Agelloff, Dean of the New York School of Interior Design • Mario Buatta, legendary designer known as “The Prince of Chintz” • Clodagh, internationally renowned designer, a proponent of green design • Elaine Griffin, designer and contributor to O at Home • Louis Gropp, former editor-in-chief of House Beautiful, House & Garden and Elle Décor magazines • Michael Payne, interior designer and host of HGTV’s “Designing for the Sexes” • Debbie Zimmer, PQI decorating and color expert The Grand Prize winner has a choice of either a “Deluxe New York City Weekend for Two” or a “South Beach Extravaganza for Two.” Runners-up receive a Howard Miller clock. back to top Dress Your Outdoor Living Space with Fashionable Paint Hues Spring House, PA, May 2, 2006 – Paint color selection is often a prime consideration when painting the exterior of a home. Dressing outdoor havens with hues that complement a homes exterior color palette can add flair to upcoming outdoor celebrations including neighborhood barbeques, family gatherings and graduations right around the corner. “With outdoor living spaces gaining in popularity, many homeowners are incorporating color on decks, patios, and outdoor furniture as well,” Debbie Zimmer, of the Rohm and Haas Paint Quality Institute, explains. “Given today’s vast selection of hues, there’s no reason these entertaining areas can’t be a showstopper.” Zimmer offers the following easy and quick ideas to add outdoor style and color: • Paint wooden furniture with vibrant hues such as bright yellow, sky blue or candy apple red. • Give garden and deck planters a facelift by painting them a bold or contrasting color. Try the unexpected when contemplating a deck color scheme. The simple incorporation of two-tone railings and multiple colored deck benches can revitalize that exterior living space. • For added inspiration, “borrow” colors that appear in nature or take a cue from contemporary patio furniture and colorful umbrellas. Today’s outdoor spaces are often viewed as an extension of the homes interior and are designed to be inviting, relaxing and personal. By incorporating a dash of color, these exterior rooms will be a favorite gathering spot, long after the sun goes down. For regular painting tips and color trend information, sign up for the Rohm and Haas Paint Quality Institute newsletter by simply logging on to www.paintquality.com. back to top Spring into Exterior Painting! Add sparkle with a new coat of paint! Spring House, PA, March 24, 2006 – As warmer weather arrives in many parts of the country, homeowners are beginning to take stock of their exterior painting needs. “Paint serves two important purposes: To help protect your home’s exterior surface and to decorate or personalize your outdoor spaces,” Debbie Zimmer says, of the Rohm and Haas Paint Quality Institute, “and Spring is the perfect time to begin this process of protection and decoration.” Zimmer offers simple suggestions for an attractive and long-lasting paint job whether the paint project involves a whole house repaint or a simple front door color change. The Paint Job • Make sure the surface is clean and sound before you begin painting. Even the best quality paints will fail if they are applied to a poorly prepared surface. • Always use the right tools and brushes. Good quality rollers and brushes last longer and help a job move along more quickly. • Weather plays an important role during exterior painting so plan to paint when the temperature is between 60° and 85° F, and when there is little or no wind. Choosing an Exterior Paint Color “Many people choose to repaint using the same colors that already exist on the house, but choosing a new color scheme can be fun and exciting – and can give your home a fresh and updated look,” Zimmer says • To lessen the anxiety and uncertainty of choosing a new paint color, start by considering the architectural style of your home. Some styles, such as Victorian, lend themselves to elaborate four- and even five-color schemes. Others, like Georgian or Colonial styles, are better suited to two or three colors. Usually this includes a main body color, and one or two accent colors for trim, shutters, and doors. • In addition, take into account fixed colors. Consider the colors on and near the house that will not be painted such as, roofs, wood, masonry, or stone. • Consider the surroundings. Look at the hues of neighboring homes and buildings – particularly those that are right next door. • Finally, choose a quality paint that is designed for the job you’re doing. Using a lower quality paint just to save a few dollars will end up costing you more in the long run, as you will have to repaint much sooner than if you used a top quality product. By following these simple painting tips and suggestions, your home will sparkle this spring. For regular painting tips and color trend information, signup for the Rohm and Haas Paint Quality Institute newsletter by simply logging on to www.paintquality.com .   back to top     Get Ready For Spring Exterior Painting Five Simple Tips for Hiring a Professional Painter Spring House, PA, February 21 – Thinking of hiring a professional painter to spruce up your home’s exterior? “Late winter or early spring is the perfect time to begin selecting a reputable contractor who will perform a quality exterior paint job”, states Debbie Zimmer of the Rohm and Haas Paint Quality Institute. One of the best ways to find a reliable contractor is to check with friends and neighbors for recommendations. Once you have a few contractor candidates in mind, Zimmer offers the following steps to assist with choosing the right professional for your painting project. 1. Personally meet each contractor and obtain written estimates from at least three painting professionals based on the specified work to be completed. In addition, check references and verify their insurance coverage. 2. Specify the work and proposed painting process. To make a fair comparison, make sure each contractor submits a written bid based on the same materials, surface preparation, number of coats of primer and paint, and each type of surface that will be painted. Make sure these quotes include when the work will start and expected completion date as well as the crew size. Inquire about how your planting and landscaping materials will be protected during the project. 3. Warranty protection. Reliable contractors will back up their work. Discuss the warranty in detail; does it cover both labor and materials? How long is the warranty and what is the procedure to resolve problems? These are important questions that should be addressed prior to the start of the project and included in the written bid. 4. Presentation and responsiveness. Is the contractor responsive, punctual and businesslike when returning phone calls or arriving for an appointment? Is the submitted estimate complete showing the breakdown of material and labor costs as well as payment terms? 5. Paint quality. Will the contractor select and use premier quality paint? A quality acrylic latex paint may cost more initially, but will save money in the long run because of its long lasting durability. For regular painting tips and color trend information, signup for the Rohm and Haas Paint Quality Institute newsletter by simply logging on to www.paintquality.com .   back to top THE ROHM AND HAAS PAINT QUALITY INSTITUTESM LAUNCHES “PRETTIEST PAINTED ROOMS IN AMERICA” COMPETITION Nationwide Competition for Design Professionals; Top-Drawer Panel of Judges and Prizes SPRING HOUSE, Pa., Feb. 9, 2006 – The Rohm and Haas Paint Quality Institutesm proudly announced the launch of its “Prettiest Painted Rooms in America” competition open to interior designers and decorators nationwide. This follows the institute’s highly successful “Prettiest Painted Places in America” competitions. Professional designers are invited to submit images of work they have completed within the last three years by May 1, 2006. Entries will be judged on the creativity employed in the use of paint and color and the overall design of the room. The quality of the photos submitted will also be influential. There will be one grand-prize winner and four runner-up prizes will also be awarded. The Rohm and Haas Paint Quality Institute (PQI) is an educational arm of Rohm and Haas, a global specialty materials company with annual sales revenue of approximately US$8 billion. Rohm and Haas formed PQI in 1989 with a charter of independence and objectivity and the goal of educating consumers, contractors and retailers on the advantages of using the highest quality paints. Today, headquartered in Spring House, Pa., and with testing facilities in 14 countries worldwide, PQI also delivers information on cutting-edge trends such as color, decorative techniques and innovative new ways to use paint through many mediums, including its Web site, www.paintquality.com. Says Debbie Zimmer, color and decorating expert with the Rohm and Haas Paint Quality Institutesm, “This competition will serve as a terrific forum for industry professionals to showcase their work and compete on the ‘paint and decorating playing field,’ so to speak. This is a first-rate competition that will garner entrants nationwide. It is going to be a truly exciting event.” Competition winners will be chosen by a prestigious panel of judges that include the following members: • Scott Ageloff, Dean of the New York School of Interior Design • Mario Buatta, legendary designer • Clodagh, internationally renowned designer • Elaine Griffin, designer and contributor to O at Home • Louis Gropp, former editor-in-chief of House Beautiful, House & Garden and Elle Décor magazines • Michael Payne, interior designer and host of HGTV’s “Designing for the Sexes” • Debbie Zimmer, color and decorating expert with the Rohm and Haas Paint Quality Institutesm All winning entries will be posted on the Paint Quality Institute Web site and published in the Paint Quality Institute DIY Newsletter. The grand-prize winner will choose from the following prizes: • Deluxe New York City Weekend for Two, including airfare, stay at the world-famous Waldorf=Astoria, dinner at Asiate in the Mandarin Oriental, New York, lunch at Tavern on the Green, Broadway tickets and a meeting with a top New York City designer. or • South Beach Extravaganza for Two, including airfare, stay at The Bentley Beach Hotel, a deluxe spa treatment, dinner at Prime One Twelve, a $1,000 Bal Harbour Shops Gift Card and a tour of the Miami Design District. Runners-up will receive a Howard Miller clock valued at $1,400. Entry forms are available by visiting www.paintquality.com , calling 212-308-8880, ext. 116, or e-mailing prettiestpaintedrooms@lhammond.com. The Rohm and Haas Paint Quality Institutesm, based in Spring House, Pa., was formed by the Rohm and Haas Company, a worldwide producer of specialty materials, in 1989 with a charter of independence and objectivity to educate consumers on the advantages of using high quality paint, as well as to inspire them with information on innovative ways to use paint and decorating and color trends. Please be sure to visit the Paint Quality Institute Web site at www.paintquality.com. CONTACT: Heather Battaglia / Susan Zevon LOU HAMMOND & ASSOCIATES 212-891-0218 / 0230 heatherl@lhammond.com Visit: www.louhammond.com Download Competition Logo Press Contacts: Heather Battaglia / Susan Zevon LOU HAMMOND & ASSOCIATES 212-891-0218 / 0230 heatherl@lhammond.com   back to top Color Psychology - The Impact of Paint Color In Your Living Space Spring House, January 19, 2006 – The words "paint" and "personality" aren't often used together, but they certainly could be. “Studies show that paint and room color can have an effect on the body and mind”, states Debbie Zimmer, color and decorating expert with the Rohm and Haas Paint Quality Institute. “By understanding the impact of color, consumers can better incorporate the hues that help create the desired living space mood and setting that best suits their family and personal lifestyle.” When repainting a room, here are some simple guidelines you should know about the hues you might use: • Red packs a wallop, physiologically speaking, increasing blood pressure, heartbeat and energy in most people. It instills feelings of intimacy and passion. Red also increases the appetite, which explains why it is used so often in restaurants, and why it can be a good choice for a formal dining room. • Orange, like red, tends to warm a room, but in a more friendly and welcoming way. As a result, paints in various shades and tints of orange work well in living rooms and family rooms. • Yellow is also warm and welcoming, but it is more attention- getting than either red or orange. For this reason, it is a good paint color to use in poorly lit foyers or dark hallways. • Blue, which is part of the cool color palette, makes us feel calm and tranquil, so it is ideal for use in bedrooms. But since blue works as an appetite suppressant (perhaps because there are few blue foods) it is not the best option for a dining room ... unless you're on a diet. • Green is another relaxing color that is much more versatile than blue. Light greens are ideal for bedrooms and living rooms; midtones are good for kitchens and dining rooms (many foods are green). Also, because green is calming, it is often used in hospitals, workplaces and schools. • Violet is a tricky color, psychologically speaking. Many adults dislike purples, but are fond of the rose family, which can work in many rooms, including dining rooms, bedrooms and libraries. Young children, on the other hand, respond favorably to violet, so this color can be used successfully in children's bedrooms and play areas. back to top COLOR TRENDS 2006 - Style for your Walls! Spring House, PA December 5, 2005 – Fashion may be fickle, but it has nothing on the ever-changing world of home décor.  “While many of last year’s color trends are still enjoying popularity, homeowners are already interested in the latest paint color palettes, and new ways to use them,” states Debbie Zimmer, color and decorating expert for the Rohm and Haas Paint Quality Institute. Exotic Enhancements “Perhaps the most talked about trend for 2006 is the use of travel-inspired colors to decorate the home”, offers Zimmer.  “Some consumers are starting to suffer from “bright-  color fatigue,” and now favor richer,deeper hues that evoke thoughts of far-off destinations.”  This palette takes inspiration from the rich jewel-tones of Oriental rugs, or the vivid sights of a Moroccan market.  Key colors include rich red-purples, deep browns and dark yellows, as well as ebony and ivory accents.  This dramatic trend works especially well in family or dining rooms, and adds a feeling of warmth and excitement.     Skintone Neutrals The exotic color trend finds its balance in another palette, Skin tone Neutrals, which includes a wide spectrum of flesh-toned hues.Zimmer adds, “These latest neutrals take their inspiration from the cosmetics counter in both color and purpose.”  Just as a powder or liquid cosmetic can be used to enhance the skin, or serve as a backdrop for brighter colors, so, too, do the new skin tone paint colors. Applied on their own, these hues appear particularly fresh when used in an open floor plan.   But they also serve as an ideal backdrop for any room where a bolder accent wall is employed.   Mineral, Spirits! For a consumer who would like to add color to his or her home, but isn’t quite ready for the vivid hues of the Exotic Enhancementspalette, then Mineral, Spirits! hues may be the best choice.  Drawing inspiration from lush forest landscapes, these earth tones have more “pop” and are a bit brighter than in previous years. Dusty shades of blue and lavender, as well as rosy browns, echo colors found in nature. Because of their softness, and their welcoming appearance, they are especially good choices for use in the kitchen and bath.   Soulful Serenity While the spa-inspired trend of 2005 continues to be a hit with homeowners looking to create relaxing retreats in their own homes, the color schemes are now moving beyondthe traditional blue and white.  Zimmer adds the following suggestion, “For those who would like to try something new for their bedroom or bathroom sanctuary, consider using true pastels, such as soft pink, pale yellow and misty lavender.  These tints offer a fresh twist on the spa concept, while still encouraging a relaxing atmosphere.”  And since the Serenity color schemes are more diverse, they can even be expanded into family or sitting rooms.     Also on the Horizon … 2006 paint trends extend beyond colors and hues.  Zimmer forecasts a growing interest in incorporating texture into an interior paint job.  “This trend can take many forms, through textured paints and 3-D appliqués, or in more complex ways such as raised techniques using bas-reliefs.” Another trend is rethinking the ceiling as a canvas for color and decorating inspiration. This fifth wall is no longer just the domain for flat white paint. Today’s savvy homeowners are bringing them to life with color, decorative techniques and imaginative color schemes. Finally, the use of higher sheen paints in unconventional areas, such as ceilings and walls, and the incorporation of metallic paint accents to add an unexpected bit of gleam to a room will continue to be popular with those homeowners looking to personalize and enhance their living space.  “Paint color is a homeowner’s best decorating tool.”  You can change the appearance, the perception of size and even the emotional temperature, through the simple inclusion of exciting palettes and quality paint,” concludes Zimmer. back to top